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Creating Magical Moments Right From The Start

Disney Baby launches in Singapore, and Lauren and I had the chance to preview some of the new products!

Disney unveiled the new Disney Baby brand and range last Friday, marking its Southeast Asia debut at the Rise & Shine parenting expo. The entire range of Disney Baby licensed consumer products offering for expectant parents, new-borns and toddlers will now be available for the first time in Singapore. 

“Disney Baby represents a high quality that parents can trust and numerous gifting opportunities for extended family and friends who want to share in the Disney magic,”says Mark Coleman, General Manager – Retail and Licensing, The Walt Disney Company Southeast Asia.

With products designed with parents in mind, Disney Baby offers today’s parents everything they need to bond with Baby at every stage. The Disney Baby product line includes essentials for: 

o       Dressing BabyDressing baby is easy with our collection of Disney Baby clothes. From bodysuits to
adorable outfits, we have all the clothing your cuddly baby needs.


o       Mealtime – Baby’s favorite time of the day! Mealtime can be messy, but using
the right products can make it a breeze. Disney Baby’s Mealtime range includes feeding bottles, tableware, highchairs and even transitional items like zippy cups and boosters.

o       Playtime Make every moment fun and magical with Disney Baby‘s Playtime collection. You’ll find
everything you can imagine to bring oohs and awwws, including toys, plush, books, music and activity gear to stimulate Baby through every stage.

o       On-the-GoTake your little one on a trip, whether it’s to the grocery store or the Disney parks!
From strollers and diaper bags to toys to entertain baby, you’ll have all the essentials for everything on-the-go.


In celebration of the Southeast Asia debut, retailer Toys”R”Us will be launching a month-long Disney Babypromotion in all the Toys”R”Us stores in Singapore starting from 22 August 2014. Toys”R”Us Star Card members have a chance to win a gold Mickey pendant, courtesy of Poh Heng. For details, visit HERE.

For more information, please visit disney.com.sg